The most advanced sound design tool wasn’t invented. It was born.
— and it still beats AI at being human.
What began on stage as beatboxing in the early 2005 evolved into something much deeper: an exploration of how voice can move people, shape stories, and build unforgettable brand experiences.
Over the years, Rudi Rok has transformed his voice into a design tool - building emotional soundscapes, crafting sonic identities, and pushing the boundaries of what a single human voice can do. Today, he works at the intersection of creativity and strategy, where sound isn’t just heard - it’s felt.
As a creative director and voice artist, Rudi leads bold projects with global impact.
His work has been recognized by Cannes Lions, LIA, D&AD, and AdFest - not for the volume, but for the resonance it creates.
Every tone, every breath, every sound you hear is intentional. And it all begins with the most human instrument we have.
COMMERCIAL BACKGROUND
In 2016, Rudi founded his own boutique ad agency, Helsinking. Over the years, he worked on hundreds of commercials - directing, editing, shooting, and crafting creative concepts from scratch. Through this hands-on journey, he developed a deep passion for branding, shaping both visual and sonic pieces that resonated.
This experience gave Rudi a well-rounded understanding of what it takes to make a brand not just look good - but feel iconic, emotional, and unforgettable.
100% HUMAN VOICE
The human voice is the most expressive, versatile, and emotional sound design tool in existence.
In the age of AI, the human voice becomes premium.
For us, it’s more than just sound — it captures life, values, and a deep connection to something raw and real.
Our voice is not emulated. Not programmed. Not synthetic.
It’s something real. Precise. Alive.
Over the last decade, I’ve built a creative process around the human voice.
Concept, voice, execution — all handled with the same level of detail, originality, and control you’d expect from a full production studio. Everything is crafted with intent. Every project is tailored. Every team, handpicked.
What I offer isn’t something you can download, imitate, scale, or prompt.
It’s singular. It’s strategic. It works.
Everything is made with 100% human voice.
This is Human Voice Design.